CORDIS Project
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The project aims to create PFMaker, a tool for producing interactive videos that enhances user engagement while significantly reducing production costs and time. It seeks to establish a market ecosystem for interactive content that does not disrupt the user experience but adds value.
People are accessing, consuming and sharing content in more varied ways than ever, and marketers have scores of new opportunities to understand, reach, and engage with consumers.
Up to this point, companies are spending 171 billion dollar in digital advertising per year.
However, online advertising is intrusive, boring and even bothering.
Almost a 92% of people give up Pre-Roll ads with the option Skip-Ad, when this option is not shown, 15% of people close the entire video to avoid the ad.
In-Vi…
PLAYFILM SL
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