CORDIS Project
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This project explores the relationship between food intake and brain activity related to reward processing, particularly in the context of obesity. Using a behavioral model, it aims to understand how the body's response to nutrients influences motivation and behavior towards food.
Recent decades have seen a rapid rise in the prevalence of obesity across the globe.
This rise can be attributed, at least in part, to overconsumption of so-called junk foods, which are highly palatable and densely caloric.
These foods, in particular, drive activity in the brain's mesolimbic circuitry.
The mesolimbic system - primarily comprising dopamine cells in the ventral tegmental area and nucleus accumbens cells that they project to - responds to environmental stimuli, especially rewarding…
UNIVERSITY OF LEICESTER
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