CORDIS Project
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The PR 2.0 project aims to help small and medium-sized enterprises leverage social media for marketing and customer engagement. It will develop an affordable tool for managing marketing campaigns and monitoring online reputation, enhancing competitiveness in a digital landscape.
More and more companies are discovering the possibilities that social media sites such as Facebook and YouTube hold for maintaining a conversation with their customers, as well as keeping their brand(s) top-of-mind for the consumer in an extremely cost-effective way.
The PR 2.0 proposal addresses the need for European SMEs to take advantage of the benefits of using social media to increase their competitiveness by offering an affordable, cost-effective centralised web tool for management of mark…
Partner organizations (coordinator is shown above), with normalized type and CORDIS activity type. Guests see up to 4 partners.
United Kingdom, London
Type: Company (for-profit)
Activity type: Private for-profit entities (excluding Higher or Secondary Education Establishments)
Spain, BARCELONA
Type: Company (for-profit)
Activity type: Private for-profit entities (excluding Higher or Secondary Education Establishments)
Romania, Suceava
Type: SME
Activity type: Private for-profit entities (excluding Higher or Secondary Education Establishments)
SME: Yes
Cyprus, Nikosia
Type: Company (for-profit)
Activity type: Private for-profit entities (excluding Higher or Secondary Education Establishments)
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