CORDIS Project
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PTC is an innovative advertising tool that automates the creation and management of digital ads using machine learning and natural language processing. It streamlines keyword management for Google AdWords, enhancing targeting and efficiency for advertisers across various sectors.
Digital advertising campaigns must manage massive data, impossible to cope effectively manually.
This reduces the quality of targeting, the cross-platform Ads and Keyword Management.
As a result, diminishes the marketing performance.
Current available tools in the market are either expensive, just suitable for small advertising accounts, and don’t use sophisticated algorithms to incorporate artificial intelligence. PTC is the first continuous Keyword-feed methodology -big data in real time- base…
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