CORDIS Project
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RAd is a digital video advertisement initiative designed to support non-profit organizations while providing a new revenue stream for traditional media. The project explores a business model that connects advertisers with media publishers and viewers through a donation-per-view system.
The so called “legacy media” players such as broadcast TV and newspapers (hereinafter referred to simply as media) face incredible challenges while transitioning into the “new media” and the digital space.
Traditionally, advertisement has always played a key role in balancing out the financial scale for media but with the transition to digital and the dispersal of advertising revenue to non-editorial and social media giants such as Google, Facebook and Youtube, risk of long-term advertisement re…
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