CORDIS Project
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The Weekend Shop is a supermarket concept where consumers pay a monthly fee to access and test innovative grocery products before they reach traditional retail shelves. This model provides valuable consumer feedback to manufacturers, helping to reduce product failure rates and foster innovation in the food industry.
In Europe, 30,000 new produce products are launched per year of which 90% fail and consumers end up with only 3,000 new products that stay on the shelves.
Manufacturers put a great deal of passion and time into developing a new grocery item and spend an average of €250,000 per innovation but most fail, which means they lose €6.7 billion on a European level.
In order to minimize losses, brand owners and manufacturers purchase syndicated or custom market research reports, rely on scanner data or h…
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