CORDIS Project
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The Renaissance Project aims to develop a toolkit for global user-centered design that respects local cultures. It focuses on knowledge management strategies and aims to disseminate findings to improve product design across diverse cultural contexts.
Companies strive to develop products en masse for a global market.
The challenge for companies is to maintain product quality, consistency and profitability, whilst ensuring that products meet and respect local and cultural norms.
When technology design contravenes expectation, a product will fail, which can be disastrous not only for a company’s profits but dangerous in safety critical situations, and a potential source of structural instability in complexly interconnected sensitive industries…
UNIVERSITY OF LEICESTER
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