CORDIS Project
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This project investigates how social-psychological factors influence privacy concerns related to ubiquitous technologies in retail environments. It explores consumer experiences with RFID-enabled services and tests mobile devices for in-store research, aiming to enhance understanding of consumer behavior and improve te…
This two years research project adopts an interdisciplinary approach by merging social-psychology research with computer technologies developments in the built environment to reach three main goals: 1) understanding the impact of
social-psychological factors on issues of ‘privacy concerns’ for ubiquitous technologies within the context of consumption; 2) exploring how the adoption of ubiquitous technologies (such as RFID-enabled services) affects consumers’
perception of the in-store environmen…
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