CORDIS Project
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SMARTOURISM explores the impact of smart technologies on tourism, focusing on consumer experiences and the competitiveness of small and medium-sized enterprises. The project aims to analyze how digital innovations can enhance service delivery and interaction in the tourism sector.
Due to advances in technology, tourism has the potential to rapidly transform by means of a digital revolution into smart tourism (tourism that takes advantage of intelligent systems).
This transformation of tourism has created opportunities for new levels of service and interaction with the environment for organisations and consumers.
The transformation of tourism has created opportunities in new levels of communication, interaction and service between tourism small and medium-sized enterprises…
UNIVERSIDAD DE CASTILLA - LA MANCHA
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