CORDIS Project
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This project aims to reduce speeding-related road accidents by designing dashboard tools and public campaigns that correct drivers' misconceptions about the risks of speeding. It combines insights from psychology and risk communication to enhance driver safety.
In the EU, road accidents are in the top three causes of deaths and hospitalizations . WHO finds it crucial to discourage speeding, because it is a main cause of road accidents.
The Fellow’s research in the psychology of human factors engineering shows that people underestimate the risks of accidents from speeding and overestimate how much time is saved through speeding.
Public campaigns have typically not yet sought to correct these misunderstandings but rather have focused on emotional fear-ap…
UNIVERSITY OF LEEDS
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