CORDIS Project
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This project aims to enhance museum performance by developing tools for tracking and benchmarking key activities. It addresses the challenges of quality evaluation in the museum sector and seeks to create a scorecard and dashboard for better access to performance data.
The museum industry is characterized by a series of features that make it a challenging environment in which to operate and compete.
One of these features is that, as most cultural industries, product performance must be viewed as multidimensional, because cultural goods have a twofold nature: they are at the same time artistic products and economic products.
Moreover, quality evaluation in the museum industry is inherently difficult since products of the creative industries differ unpredictably…
THE BOSTON CONSULTING GROUP S.R.L
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