CORDIS Project
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This project investigates theoretical challenges in the data broker and online advertising sectors, focusing on strategic uncertainty in economic environments and the role of digital marketing agencies in online auctions. It aims to enhance understanding of economic behaviors and improve auction efficiency.
This proposal concerns two sets of projects that tackle theoretical challenges raised by the data broker and online advertisement industry.1-Strategic Uncertainty (SU) in Economic Environments:
By assuming that individuals have correct beliefs about others' behavior, the equilibrium approach in economics assumes away SU.
But SU is central to many settings.
Testament to this is the existence of a data broker industry, in which data on agents' behavior are traded: this information would have no va…
UNIVERSIDAD POMPEU FABRA
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