CORDIS Project
Funding breakdown and partner intelligence are Premium
Sign in and upgrade to Premium for EU contribution totals, consortium analytics, OpenAlex research context, and AI summaries. · 0 consortium intelligence fields visible of 1
Start free • Cancel anytime • 14-day refund guarantee
This project investigates how high-technology firms balance technological and aesthetic product dimensions in their marketing. It analyzes how firms and journalists construct product evaluation criteria, focusing on the role of aesthetics in high-tech industries.
This project applies a socio-cognitive lens to examine how high-technology firms negotiate the criteria journalists use to evaluate their products and how the balance between appreciation for both technological and aesthetic product dimensions is created and maintained.
In many high-technology markets, firms offer goods that are at the technological forefront and are also aesthetically appealing (e.g., iMacs and iPods).
This focus on aesthetics is puzzling because in high-technology industries,…
Partner organizations (coordinator is shown above), with normalized type and CORDIS activity type. Guests see up to 4 partners.
Similar projects, consortium collaboration history, frequent partners, and OpenAlex research context.
Guests see up to 5 EuroSciVoc fields.
Guests see up to 5 topics.
