CORDIS Project
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This research examines the impact of health claims on consumer behavior regarding food products, particularly in relation to obesity. By analyzing real purchase data, it seeks to understand how these claims influence consumption patterns and calorie intake over time.
Several Western governments have declared obesity as one of today’s most urgent challenges.
One of the remedies suggested to solve the obesity problem has been the development and stimulation of healthier products.
Not surprisingly, companies have realized the opportunities, and healthier product versions have become big business.
Apart from the low-fat varieties that are now present in almost every product category, also other functional health claims (e.g. extra vitamins) are frequently used.…
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