CORDIS Project
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This research investigates the neurobiological basis of stereotypes and their persistence in social interactions. It proposes a model that links stereotypes to neural reward responses, aiming to identify interventions that can reduce stereotype-driven behaviors and promote social equity.
Social interactions are guided by stereotypical knowledge about others:
Should I turn to a male or female friend for emotional support?
Should I be concerned about the foreign-looking person walking behind me?
In the past few decades the endeavour to reduce cultural stereotypes has proved to be very difficult and often unsuccessful.
The current research program promotes a novel proposal regarding the underlying neurobiological basis of stereotype perseverance: the “rewarding stereotype hypothes…
BEN-GURION UNIVERSITY OF THE NEGEV
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