CORDIS Project
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This project explores how public health campaigns can be optimized by considering the influence of competing media on behavior. By integrating computational social science and neuroimaging, it aims to understand how exposure to various media affects health-related decision-making.
Malleable unhealthy behaviors excessively burden global societies.
Public health media campaigns could offer cost-effective, large-scale interventions, but affect behavior only minimally.
To date, health campaigns are optimized to outperform alternative health campaigns in their effects on behavior (e.g. comparing gain to loss-framed messages).
Yet, in real life campaigns face other competitors like campaign-related media and peer-produced content.
These sources are amplified by popular social m…
UNIVERSITEIT VAN AMSTERDAM
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