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Mosaicoon is innovating in the digital advertising sector by developing an automated platform called Tiles. This system enables brands to efficiently create, distribute, and monitor online video campaigns, enhancing user engagement and optimizing advertising budgets.
The business model innovation described in this proposal addresses the new digital advertising sector within the larger creative industries.
Advertising is essential to the success of the European digital market.
Indeed, the wider digital ecosystem is fundamentally based on advertising, from media and content creators to search and email providers as well as social networks and apps.
Europe’s digital advertising market represents a young sector, which continues to out-perform the overall economy…
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