CORDIS Project
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ToyLabs aims to empower small and medium-sized enterprises in the toy industry by creating a collaborative network that connects manufacturers, experts, and customers. This platform facilitates co-creation and feedback on new toy designs, enhancing market responsiveness and innovation.
Toys market in EU (and globally) is characterized by the domination of a limited number of huge global brands, even though 99% of EU toy manufacturing companies are SMEs.
Thus SMEs need to find new ways to strengthen their position, against large competitors.
In this context, ToyLabs envisions to introduce a new model that will innovate on the value network of SMEs, towards the direction of changing their market positioning & prospects in the Toy Industry, overcoming obstacles like geographical…
ASOCIACION DE INVESTIGACION DE LA INDUSTRIA DEL JUGUETE CONEXAS Y AFINES
Partner organizations (coordinator is shown above), with normalized type and CORDIS activity type. Guests see up to 4 partners.
Romania, Bucuresti
Type: SME
Activity type: Private for-profit entities (excluding Higher or Secondary Education Establishments)
SME: Yes
Greece, Nea Kifisia
Type: Company (for-profit)
Activity type: Private for-profit entities (excluding Higher or Secondary Education Establishments)
SME: No
NATIONAL TECHNICAL UNIVERSITY OF ATHENS - NTUA
Greece, ATHINA
Type: University / higher education
Activity type: Higher or Secondary Education Establishments
SME: No
Romania, BUCHAREST
Type: Company (for-profit)
Activity type: Private for-profit entities (excluding Higher or Secondary Education Establishments)
SME: No
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