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The usenns project aims to commercialize a neurotechnology solution for measuring consumer emotions in market research. It includes innovative devices and a pay-per-use model, making emotional insights accessible for companies to enhance their marketing strategies.
Human-Centric Marketing is the current trend in marketing that looks at customers holistically, recognizing their emotions as one of the most important dimensions.
All experts indicate that only the companies that adapt to this trend will successfully survive the current competitive and global environment.
However, traditional market methodologies cannot objectively measure emotional insights as this information is unconscious and cannot be accessed under rational processes.
BitBrain has already…
BIT & BRAIN TECHNOLOGIES SL
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