CORDIS Project
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The ViSTA-TV project aims to analyze viewer behavior by collecting anonymized data from live video streams and combining it with enhanced program information. This will create a marketplace for insights into TV viewing habits.
Live video content is increasingly consumed over IP networks in addition to traditional broadcasting.
The move to IP provides a huge opportunity to discover what people are watching in much greater breadth and depth than currently possible through interviews or set-top box based data gathering by rating organizations, because it allows direct analysis of consumer behavior via the logs they produce.
The ViSTA-TV project proposes to gather consumers' anonymized viewing behavior and the actual vide…
University of Zurich
Partner organizations (coordinator is shown above), with normalized type and CORDIS activity type. Guests see up to 4 partners.
Switzerland, Zurich
Type: Company (for-profit)
Activity type: Private for-profit entities (excluding Higher or Secondary Education Establishments)
Germany, Dortmund
Type: SME
Activity type: Private for-profit entities (excluding Higher or Secondary Education Establishments)
SME: Yes
Germany, Dortmund
Type: University / higher education
Activity type: Higher or Secondary Education Establishments
SME: No
Netherlands, Amsterdam
Type: University / higher education
Activity type: Higher or Secondary Education Establishments
SME: No
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