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TecnologíasDIM is introducing VisuaLook, a web-based application for online clothing retailers to improve size assignment and fitting visualization. This technology aims to reduce return rates caused by poor fit, enhancing the online shopping experience for consumers.
E-commerce has become a focal point of expansion and growth for the consumer goods industry.
However, clothing market still accounts for a low ratio of online sales compared to more established sectors.
Online apparel retailers have a 40% return rate, the highest in e-commerce, being bad fit the main barrier for the online market and causing 75% of these returns.
In addition, final buying decision for fashion shoppers relies on the possibility to visualize realistically the look and fit of the g…
TECNOLOGIAS DIM SL
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