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WELL-ASIA investigates the commercialization of wellness in Southeast Asia, focusing on the social and economic impacts of the growing wellness industry. It examines the interactions between industry workers, consumers, and local communities, highlighting the transformations and inequalities generated by the pursuit of…
WELL-ASIA studies the commercialization of wellbeing as ‘wellness’ in twenty-first century Southeast Asia, a region with one of the fastest growing wellness industries in the world.
People from within and beyond Asia are travelling more than ever before in search of yoga, meditation and spa retreats, detoxifying diets, anti-ageing therapies, and emotionally-healing experiences.
This growing interest in wellness takes shape in the context of increasing anxiety, longevity in a rapidly ageing world…
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