CORDIS Project
Funding breakdown and partner intelligence are Premium
Sign in and upgrade to Premium for EU contribution totals, consortium analytics, OpenAlex research context, and AI summaries. · 0 consortium intelligence fields visible of 1
Start free • Cancel anytime • 14-day refund guarantee
Xpress Engine revolutionizes market research by using emotion analytics to assess consumer reactions to advertisements. This technology detects emotional responses in real-time, allowing for more reliable insights without the biases of traditional focus groups, all conducted online.
Focus group market research recruit persons to watch advertisements for products that fit their demographic and give their opinion.
Current focus groups require large mobilization of resources (venue, staff, equipment, targets, analysts) and face a common problem with target positive bias which makes the costly focus group results unreliable for assessing true consumer acceptance.
Xpress Engine proposes a solution to transform the current model of focus groups, offering more reliable results at…
QUANTUM LAB POLAND SP ZOO
Partner organizations (coordinator is shown above), with normalized type and CORDIS activity type. Guests see up to 4 partners.
Similar projects, consortium collaboration history, frequent partners, and OpenAlex research context.
Guests see up to 5 EuroSciVoc fields.
Guests see up to 5 topics.
