CORDIS Project
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This project focuses on creating a digital advertising platform for virtual, augmented, and mixed realities. By utilizing unique algorithms, it aims to enhance ad viewability and relevance, tapping into the rapidly growing market for immersive advertising.
This SME Phase 1 project will allow for preparing an in-depth feasibility study and business plan for an innovative digital advertising platform, serving ad traffic within Virtual, Augmented and – soon to come – Mixed Realities (VR, AR, MR = XR).The Adverty Native XR Advertising Platform has a chance to disrupt the global digital advertising market by opening it to the realms that are still emerging and dynamically take shape.
Its competitive edge is strongly marked by the 4 unique (patent pendi…
ADVERTY AB
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