CORDIS Project
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The BIKO project aims to transform the mobile game app market by providing a marketing tool that enhances user engagement and retention. It offers automated user interaction assessments and profiling to improve monetization strategies for small developers.
The emerging game app mobile market has shown great economy potential.
However, revenues are highly concentrated.
At the top end of the revenue scale there are just 1.6% of developers, while 57% of app games are below the ‘app poverty line’ due to two main problems:1) Developers find difficulties for getting their new apps noticed.
App developers believe that marketing is necessary for success, but small developers such as SMEs, entrepreneurs and independent developers cannot afford or take adva…
BIKO2 2006 S.L.
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